Eric Cruz first confronted this problem while playing sports changing into cleats for practice and back out again after, every time. After graduating from Kean University with a degree in management and earning a master’s in business and sports administration from Fairleigh Dickinson University, he left a career path in corporate media to build the shoe he couldn’t find.

The first prototype was built by hand using materials sourced from a hardware store, with a silicone mold made from an actual foot impression. That version was crude. What followed was years of development, material testing, and design refinement before a production-ready version was ready.

In 2019, Muvez launched the 3:AM shoe on Kickstarter, reaching 292 backers and raising over $33,000. The concept was validated: people wanted a shoe that did both jobs.

In April 2020, Muvez appeared on ABC’s Shark Tank Season 11. The founders presented the 3:AM to the Sharks, explaining the dual sole system, the sales trajectory, and the brand’s direction. Daymond John recognized the product and the team.

The dual sole system a breathable knit slipper with a detachable EVA outsole that clicks off at the door and back on for outdoor use is patent-pending. It’s the only system of its kind built into a consumer footwear product at this scale.

Today, Muvez shoes are sold on Amazon in men’s, women’s, and unisex sizing. The mission hasn’t changed: build practical footwear for the part of the day that standard shoes ignore.

Our mission: Design footwear that solves a real problem keeping homes cleaner, reducing the friction of daily transitions, and making everyday life slightly more practical.